Hi, I’m Arief Wicaksono, also known as Arisoeman. I’m a film and creative director based in Indonesia.
I work across commercial and personal projects, focusing on crafting visual stories that feel honest, cinematic, and intentional. My approach starts with understanding the story behind each project — translating ideas, values, and moments into visuals that resonate beyond the screen.
With experience directing advertising films, branded content, and documentary-driven work, I collaborate with brands, creative teams, and individuals across various industries. Every frame is treated not just as an image, but as part of a larger story worth preserving.